We created Help deski for businesses that share our passion for doing right by the customer. For many of us, great customer service isn’t a cost center — it’s an effective marketing tool, a competitive differentiator, and a cornerstone of the brand.

But in 2008, there were no customer service platforms available that embodied our customer-centric values. There were help desks that quite literally treated each person like a number and made it far too difficult to build a long-term relationship. We felt a strong pull to make something different, and we did.